Growth/ Product Marketing Junior Principal

ROLE OBJECTIVES:

• We are seeking a highly motivated and skilled Marketing Expert for HR Tech products to join our team. In this role, you will be responsible for enhancing our product brand presence through various marketing and generating more leads for this product.

ACCOUNTABILITIES:

• Develop and manage website content, ensuring it is up-to-date, engaging, and aligned with our product image.
• Create and curate compelling social media content across platforms to drive audience engagement and brand awareness.
• Organize and coordinate events, workshops, and roundtables, including logistics, guest coordination, and content development.
• Initiate more activities based on marketing data and campaign performance to provide recommendations for improvement.
• Integrate these activities with marketing activities of the whole Corporate to ensure the umbrella brand identity, guidelines and performance.
• Get consult and implement marketing activities of this product in compliance with the corporate marketing directions.
• Collaborate with the Business Development team to support client-related tasks, including working with associations and other business development initiatives as assigned from time to time.
• Stay up to date with industry trends and best practices in digital marketing, business development, and event management.
• Develop messaging and positioning for the product.
• Understand and document the buyer’s journey.
• Create and launch effective go-to-market plans.
• Create sales enablement tools, like pitch decks, datasheets, and demo videos.

 JURISDICTION:

• Be equipped with appropriate training, guidance related to job position in order to have adequate knowledge and skill set to fullfill the assigned tasks.
• Be clearly communicated of all key performance indicators (KPIs) and be correctly assessed with the performance by the line manager.

JOB REQUIREMENTS:

• University graduate in related marketing, PR, communication degree with minimum 3 years of experience in this function.
• Proficiency in social content creation, digital tactics (SEM, SEO), and website and LinkedIn management.
• Strong organizational and project management skills, with the ability to oversee and execute successful events and PR campaigns.
• A product mindset and track record of tight collaboration with product teams.
• A wildly curious and quantitative person who uses data to solve problems.
• An influencer that can work well with key stakeholders at various levels of the organization.
• A strong collaborator who thrives in a fast-paced environment with multiple cross-functional partners.
• Profound sense in data monitoring and analytics.
• Good sense of business.
• Excellent communication and interpersonal skills to effectively liaise with stakeholders, journalists, and vendors.
• A dynamic, proactive approach to work with a high level of curiosity and a willingness to learn and adapt.
• Open, agile, well-organized and self-motivated spirit
• Be able to work with multi-tasks and projects.

NOTE

By submitting your application to Talentnet Corporation, you agree to authorize Talentnet Corporation to use the personal information provided in the job application to support the recruitment and employment processes at Talentnet.