Job Description
- Develop and implement the overall Marketing strategy to drive revenue growth, expand market share, strengthen brand awareness, and ensure a professional corporate image in the market.
- Establish the organizational structure and oversee the operations of the Marketing Department.
- Analyze, evaluate, and forecast market trends and industry developments relevant to the company’s business.
- Organize, manage, and assess the execution of marketing programs, advertising, online & offline communications, promotional campaigns, and public relations activities.
- Build and manage the marketing budget effectively, ensuring cost efficiency aligned with performance outcomes.
- Collaborate with Sales, Production, and other departments to develop new products and optimize business performance.
- Work with the Training Department to design and implement training programs for Marketing staff.
- Set KPIs and evaluate the effectiveness of marketing, communication, and advertising campaigns.
- Negotiate terms and execution of marketing service contracts with external providers, advising top management and relevant departments before contract signing.
- Perform other tasks as assigned by senior management.
Job Requirements
- Bachelor’s degree or higher in Marketing, Business Administration, International Business, or related fields.
- Minimum of 10 years of experience in Marketing, with at least 3 years in a managerial role.
- Strong knowledge of both traditional and digital marketing, branding, sales, and market research.
- Proven experience in executing Marketing campaigns for both domestic and international markets.
- Strong analytical skills with the ability to assess market trends to support Marketing operations.
- Experience in industries such as FMCG, retail, beauty tools, fashion, or related sectors.
- Proficiency in English.
- Strong leadership and team management skills.